Support of the Shoppers Drug Mart’s Tree of Life Campaign

Submitted by EKFH on 24-09-2012

Creston, BC…. Creston Valley Hospital Maternal Care Unit and Shoppers Drug Mart® are partnering in an effort to raise funds in support of women’s whole health in Creston through the eleventh annual Tree of Life campaign. The four-week fundraising campaign, running from September 29th through October 26th at over 1,200 Shoppers Drug Mart stores, will harvest essential funding to directly support Creston Valley Hospital Maternal Care Unit’s resources and programming initiatives.

“Community fundraising initiatives allow us to provide women with the resources they need to improve their health in mind, body and spirit,” said Carolyn Hawton (RN) Patient Care Coordinator, Creston Valley Hospital. “From September 29th through October 26th, we encourage everyone to get involved in women’s health and support Creston Valley Hospital Maternal Care Unit directly through Shoppers Drug Mart’s Tree of Life fundraising campaign.”

Make a Difference
Each fall, the campaign provides customers with the opportunity to purchase and personalize a Tree of Life icon, which are prominently displayed on the Tree of Life in all participating stores. Make a difference and support women in communities across Canada by visiting any local participating Shoppers Drug Mart store and purchase a “leaf” for a loonie, a “butterfly” for $5, an “acorn” for $10 or a “cardinal” for $50.

“To achieve our goal of improving women’s health in Creston, it takes the commitment of our whole community and we thank Shoppers Drug Mart, their employees and customers for coming together and supporting us through the 2012 Tree of Life campaign,” said Mayor Ron Toyota.

The Shoppers Drug Mart Tree of Life campaign is a four-week program held across Canada and is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform – the Company’s commitment to improving the health of all Canadian women in body, mind and spirit. National in scope, yet locally-based, the annual Tree of Life campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference in their own communities. Since 2002, the Tree of Life campaign has raised more than $17 million for Canadian health charities. In 2012, over 450 women’s health charities across Canada will benefit from the campaign’s proceeds with 100 per cent of funds staying in the community where they are raised.

L-R: Creston Mayor Ron Toyota, Srinivas Chalagalla (Associate Owner), Lon Hansen (Shoppers) and Carolyn Hawton (Creston Valley Hospital) pose for the start of the Tree of Life Campaign