Submitted by EKFH on 11-09-2014

Annual Smile Cookie campaign launches today in support of the Cranbrook Health Care Auxiliary & East Kootenay Foundation for Health

CRANBROOK, BC – September 15, 2014 – Tim Hortons is bringing more smiles to Cranbrook with the kickoff of the annual Smile Cookie campaign. For one week starting today, Tim Hortons Guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants in Cranbrook, with 100 percent of the proceeds proudly donated by Tim Hortons Restaurant Owners to support CHCA and EKFH.

“The Smile Cookie campaign has continuously been successful year after year thanks to our loyal guests for their kindness and support,” said Matt Gareau, Tim Hortons Restaurant Owner in Cranbrook. “We are honoured to support the Auxiliary and Foundation with all of the proceeds raised and to share smiles with all of our dedicated Guests. Stop by a restaurant this week and purchase your freshly baked Smile Cookie to support a great cause!”

Tim Hortons Restaurant Owners and Guests in Cranbrook have generously donated more than $65,000 in support for the East Kootenay Regional Hospital over the past eight years.

This year’s campaign will fund the purchase of a glidescope for the regional hospital’s HART (High Acuity Response Team) program. A glidescope video laryngoscope provides consistently clear airway view of routine and difficult airways, enabling quick intubation. The HART program operates in the East Kootenay Regional Hospital emergency department.
What began as a way to fundraise for the Hamilton Children’s Hospital in Ontario in 1996, has grown into a major fundraising event across North America. In 2013, the Smile Cookie campaign raised $5 million across Canada and the United States. Nationally, Tim Hortons Restaurant Owners support more than 500 local charities through the campaign.
New this year, Canadians can share their Smile Cookie Selfies with friends and family. Simply take a picture of yourself with your delicious Smile Cookie then share via Facebook, Twitter or Instagram using #SmileCookie.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation at www.twitter.com/timhortons and www.facebook.com/TimHortons. “


Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.